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What's more important, quantity or quality of endorsements? How do YOU determine the quality of someone's endorsements?
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Another thing I look out for: Is it just a line that anyone can say? To me, that is not a good testimonial...I don't need it. It's not making me or breaking me any. If anything, it's watering down what I do and shoving me in the masses with everyone else in my direct competition or industry.
An endorsement or testimony should be something that makes the person reading it say 'wow, I need to take a look at this person,' or something to that effect.
The best endorsements are those unsolicited too, just wanted to add.
1. For a endorsement to mean more they should be limited (I feel you should be able to only give one endorsement per topic/category and have the ability to remove and re-assign an endorsement)
2. The weight of the endorsement should be proportionate to the number of endorsements the endorser has received (much like PageRank works for websites)
3. It would make sense to introduce a social influence metric such as Klout to balance the eco system inside of Namesake.
My outlook has always been, If you are looking for trouble, you'll find trouble. If you look as these endorsements as a tool you can benefit from you'll undoubtedly find them useful.